Sometimes, the Craftsman branded items include exclusive features or functions that separate them from the manufacturer's own brand or other brands that the manufacturer produces. Sears has never manufactured Craftsman products itself, instead relying on other manufacturers to make the products for them following Sears designs and specifications, and then applying the Craftsman brand name. ( February 2020) ( Learn how and when to remove this template message) Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources in this section. This section needs additional citations for verification. Lowe's announced in October 2017 that it would start carrying Craftsman tools beginning in the late half of 2018. Sears maintains the right to manufacture and sell tools using existing supply channels under the Craftsman name for 15 years. ![]() Afterwards, Sears will pay Stanley Black & Decker a 3% licensing fee. Sears will hold a royalty-free license to the Craftsman brand for a 15-year period after the completion of the sale, and will receive a royalty on all new Craftsman sales over this period. On January 5, 2017, Stanley Black & Decker announced its intent to acquire the Craftsman brand in a deal with a total value of $900 million (with an up-front payment of $525 million, and a payment of $250 million after three years). Grainger, Ace Hardware, Montgomery Ward, Lowe's, and Amazon. Ĭraftsman tools are sold in Sears and sister store Kmart, as well as US military Army and Air Force Exchange Service stores, Navy Exchange stores, Summit Racing Equipment, Blain's Farm & Fleet, Menards, W. ![]() įrom 1991 until its demise, Sears ran the Craftsman Club customer loyalty program, one of the oldest such programs by a retailer. Evolv tools also have a lifetime warranty but require that the customer have the original dated receipt to make a claim. The Companion tool line was itself discontinued and replaced by the "Evolv" tool line in 2008 designed by Ellen Tave Glassman, VP Hardines Design Craftsman, with a focus on homeowners and DIYers. The Sears tool line was discontinued in the late 1980s and replaced by the "Companion" tool line. ![]() The company also used the "Dunlap" name for its lesser quality tools from the late 1930s until the late 1950s. The lowest tier was originally branded "Sears". The standard Craftsman line is marketed as being comparable in quality to other mid-price brands including UltraPro (NAPA), Westward, Husky, and Kobalt. Craftsman Professional and Craftsman Industrial are marketed as being comparable to brands like Cornwell Quality Tools, SK, Snap on, Proto, Mac, and Matco. Sears's tool line, like many of its other product lines, used a " good, better, best" pricing structure, with the Craftsman brand as the middle tier and Craftsman Professional or Craftsman Industrial as the highest tier. Barrows' successor, Tom Dunlap, upgraded the quality of the tools and added chrome plating to them as America moved into the automobile age. The brand's early customers were mostly farmers. Arthur Barrows, head of the company's hardware department, liked the name Craftsman and reportedly bought the rights to use it from the Marion-Craftsman Tool Company for $500 (equivalent to $8,423 in 2022). The Craftsman trademark was registered by Sears on May 20, 1927. History Companion logo Craftsman Evolv logo ![]() In March 2017, Stanley Black & Decker acquired the Craftsman brand from Sears Holdings, which retained a limited license for Craftsman products. After the Sears–Kmart merger, the tools were also for sale in Kmart stores and through several other retailers. They were first sold in 1927 through the Sears catalog and in Sears retail stores. Originally a house brand established by Sears, the brand is now owned by Stanley Black & Decker.Īs with all Sears products, Craftsman tools were not manufactured by Sears during that company's ownership, but made under contract by various other companies. Hand tools, power tools, lawn and garden equipment, work wearĮvolv, Craftsman Professional, Craftsman Industrial, Companion, DunlapĬraftsman is a line of tools, lawn and garden equipment, and work wear. Line of tools, lawn and garden equipment, and work wear
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